APPENDIX B

DETAILED ANALYSIS OF RESULTS

QUESTION 1-3

Table III below shows the number of engineering students that were surveyed in first and fourth year and in each of the four engineering departments. In total 392 students were surveyed 78.6% of whom were males. The survey questionnaire was completed by 222 out of 391 (or 56.8%) first year students on campus this term. The remaining 170 survey questionnaire were completed fourth year students. The total number of fourth year students present this term is 467. Thus our fourth year sample size is representative of 36% of the fourth year student population present on campus this term.

Table III - Survey Population vs. Actual Population

First Year Surveyed First Year Actual Fourth Year Surveyed Fourth Year Actual
Mechanical

49 (22%)

84 (21%)

29 (17%)

140 (30%)

Chemical

32 (14%)

43 (11%)

27 (16%)

90 (19%)

Civil

32 (14%)

80 (20%)

26 (15%)

115 (25%)

Electrical and Computer

109 (49%)

184 (47%)

88 (52%)

122 (26%)

Totals

222 (99%)*

391 (99%)*

170 (100%)

476 (100%)

*note: errors are due to rounding

QUESTION 4

This question asked students to indicate whether they purchase beverages at the Engineering C&D. Of the 222 first year students surveyed, 55% do not purchase beverages at the C&D. We expected more students would purchase beverages at the C&D, but we now realize that many students may have meal plans in first year. These students would be less likely to use the C&D because Watcards are not accepted. Although we originally did not plan to analyze any surveys from students who did not purchase beverages at the C&D, we now feel that analyzing the responses of the first year students in this category is important to our study. First year, non-C&D users are likely to become clientele in the future and therefore their responses can be used to change the C&D to suit their preferences.

Of the 170 fourth year students surveyed, 88% purchase beverages at the Engineering C&D. For the purposes of this study, we will only be concerned with these fourth year students, as they represent the majority of the fourth year student body. Furthermore, the remaining 12% have never used the C&D in 4 years and will be graduating.

QUESTION 5

This question aimed to determine whether all engineering students use Lug-a-Mugs. Our results revealed that 22% of first year students and 28% of fourth year students use Lug-a-Mugs At the start of this project we expected to find that more fourth year students, having been exposed to Lug-a-Mug advertising for a longer period of time, would use a Lug-a-Mug. This however, as can be seen from the results is not the case with the adoption of Lug-a-Mugs by fourth years only 6% greater than that of first years.

QUESTION 6

Question 5 aimed simply to determine whether students use Lug-a-Mugs. Question 6 however, asked students to estimate how often they use their Lug-a-Mugs at the Engineering C&D. Unfortunately, only 31% of students answered this question. Based on this small sample it is not possible to reach any definite conclusions.

QUESTION 7A

This question required students to indicate a maximum of three top reasons for using Lug-a-Mugs. Responses for first and fourth year students who purchase beverages at the C&D and for first year who do not purchases beverages at the C&D are listed below. The numbers are percentages of total responses. Many students may have selected one, two or three reasons.

First Year C&D Users

  1. It keeps its contents warm/cold 24%
  2. It is environmentally friendly 21%
  3. It is portable 16%
  4. It holds more than a Styrofoam cup 16%
  5. I get a discount 15%
  6. UW souvenir 4%
  7. Other 3%
  8. It's in the 'in' thing 1%

First Year Non-C&D Users

  1. It is environmentally friendly 30%
  2. It keeps its contents warm cold 20%
  3. Other 18%
  4. It is portable 16%
  5. I get a discount 7%
  6. UW souvenir 5%
  7. It holds more than a Styrofoam cup 5%
  8. It's the 'in' thing 0%

Other responses included:

  1. Easier to carry/use
  2. Convenient
  3. "Helps me attract wimmin"

Fourth Year C&D Users

  1. It is environmentally friendly 26%
  2. I get a discount 24%
  3. It keeps its contents warm/cold 16%
  4. It holds more than a Styrofoam cup 14%
  5. It is portable 13%
  6. UW souvenir 3%
  7. It's the 'in' thing 2%
  8. Other 2%

The 'It's environmentally friendly' response was among the top three reasons for all of these groups. From this it is clear that those people concerned about environmental issues already use Lug-a-Mugs.

QUESTION 7B

This question like question 6 had a very low response level. It asked students to rate Lug-a-Mugs as to their level of convenience. Only 25% of all students answered this question. Therefore, no conclusions can be made.

QUESTION 8

Question 8 asked students to list a maximum of three reasons for not using Lug-a-Mugs. The following lists show the choices in descending order. The numbers are percentages of total responses.

First Year C&D Users

  1. Cold beverages are only available in cans, plastic and bottles 30%
  2. They are inconvenient to carry around 18%
  3. I am not aware of discounts offered 16%
  4. I have never given any thought to using a Lug-a-Mug 10%
  5. I haven't heard of Lug-a-Mugs 6%
  6. Other 5%
  7. Price Incentives are not significant 5%
  8. It is an extra dish to wash 4%
  9. I do not buy beverages on campus 3%
  10. They are too expensive to buy 2%
  11. I do not understand how it helps the environment 1%

Other

  1. I buy milk in containers Never got around to buying a Lug-a-Mug

First Year Non-C&D Users

  1. They are inconvenient to carry around 18%
  2. I have never given any thought to using a Lug-a-Mug 17%
  3. I am not aware of discounts offered 14%
  4. Cold beverages are only available in cans, plastic and bottles 13%
  5. I do not buy beverages on campus 12%
  6. It is extra dish to wash 8%
  7. Other 6%
  8. I haven't heard of Lug-a-Mugs 5%
  9. Price Incentives are not significant 3%
  10. They are too expensive to buy 2%
  11. I do not understand how it helps the environment 1%

Other responses included:

  1. I don't have a Lug-a-Mug
  2. I don't know where to buy one/they are not prominently displayed

Fourth Year C&D Users

  1. Cold Beverages are only available in cans, plastic and bottles 25%
  2. They are inconvenient to carry around 25%
  3. It is an extra dish to wash 14%
  4. I have never given any thought to using Lug-a-Mugs 9%
  5. I am not aware of discounts offered 8%
  6. Other 7%
  7. Price incentives are not significant 5%
  8. I haven't heard of Lug-a-Mugs 4%
  9. I do not buy beverages on campus 2%
  10. They are too expensive to bey 1%
  11. I do not understand how it helps the environment 0%

Other responses included:

  1. Don't purchase hot beverages frequently enough
  2. Don't purchase hot beverages at all
  3. I forget it at home
  4. Because you don't have to use one - there are always Styrofoam cups available
  5. "I'm new in UW and this is the first time I have heard of this thing called Lug-a-Mug"
  6. Spilled coffee on course notes and will never use one again
  7. "They're losers"
  8. Health Reasons
  9. They get dirty
  10. You can't wash them sufficiently

It can be seen that in all three groups students chose 'It is inconvenient to carry around' and ' Cold beverages are only available in cans, plastic and bottles' among their top three reasons. It is interesting to note that the lowest ranking reason in all three groups was 'I do not understand how it helps the environment'.

QUESTION 9

The aim of question 9 was to determine how students found out about Lug-a-Mugs. As can be seen in the following lists the responses were fairly evenly divided among the choices. Interestingly 14% of all responses were that students had been given a Lug-a-Mug in their frosh kit.

All Respondents

  1. Advertising 16%
  2. Friends 16%
  3. I saw someone else using one 43%
  4. Other 25%

Besides frosh kits, 'Other' included:

  1. "On an acid trip I spoke to God and he told me about them"
  2. I just know
  3. "That's like asking how we found out about knives and forks"
  4. It's everywhere
  5. I own some

QUESTION 10

This question asked students to estimate the number of Styrofoam cups that are discarded every hour at U of W. Our survey gave students the option of choosing one of the following categories and their choices are as follows.

  1. <100 5%
  2. 100-199 25%
  3. 200-299 32%
  4. 300-399 13%
  5. >400 25%

These numbers are spread fairly evenly. Although 67% of students answered in the range 100-299, this is a very large range and does not tell us very much.

QUESTION 11

Question 11 aimed to determine whether the knowledge that a lot of Styrofoam is being discarded at the university would influence people to use a Lug-a-Mug. Of all survey respondents, 75% said 'Yes' and 25% said it would not influence them. The interpretation of this question however, is very limited because we have no way of knowing what each individual would consider to be a 'large' number of cups.

QUESTION 12

This question asked students to indicate what they would do if pop and juice were not only available in cans and bottles but also in dispensers. Because we wanted to make recommendations specific to the C&D, we have only analyzed the responses of students who use the C&D. As can be seen in Graph I 56% of C&D users would use a Lug-a-Mug, 41% would continue purchasing beverages in cans and bottles and the remaining 3% would use Styrofoam.

Graph I - If pop and juice were available in dispensers...

QUESTION 13

In question 12 students were still given the option to purchase beverages in cans and bottles. However, in question 13 students were asked what they would do if bottles and cans were eliminated and pop and juice were only available in cold beverage dispensers. As is shown in Graph II, 85% of students would use a Lug-a-Mug and 15% would use Styrofoam.

Graph II - If pop and juice were ONLY available in dispensers...

QUESTION 14

This question asked students to indicate whether they were aware of discounts on beverages purchased in a Lug-a-Mug at the Engineering C&D. For the purposes of this question and questions 15 and 16 we have looked at only those students who use the Engineering C&D. We decided to analyze in this way because students who are not customers of the C&D would not be expected to be aware of price discounts offered there, and the number of people unaware could therefore be over-represented. The responses have been broken down in the following way to illustrate an interesting trend. Graph III shows the awareness of first and fourth year students who DO AND DO NOT use Lug-a-Mugs. From these it can be seen that a significantly greater proportion of Lug-a-Mug users are aware of price discounts at the Engineering C&D than are non Lug-a-Mug users. Furthermore, fourth year students overall are more aware of price discounts.

Graph III - Are People Aware of Discounts?

First Year Fourth Year
Use Lug-a-Mugs
Don't Use Lug-a-Mugs

QUESTIONS 15

For the purposes of analyzing Questions 15 and 16 we will be looking at all C&D users in first and fourth year regardless of whether or not they use Lug-a-Mugs. Question 15 asked students who had indicated that were unaware of price differences to indicate whether this would influence their decision to use a Lug-a-Mug. As can be seen in Graph IV, 71% of first year and 64% of fourth year students who purchase beverages at the C&D said that the price difference would influence their decision to use a Lug-a-Mug.

Graph IV - Would a Discount Influence Habits?

First Year Fourth Year

QUESTION 16

This question asked students who said that they were aware of the price differences to indicate whether or not the discounts do influence their decision to use a Lug-a-Mug. Graph V below, shows that 53% of first year and 43% of fourth year students are influenced by price incentives.

Graph V - Does a Discount Influence Habits?

First Year Fourth Year

It is difficult to show and explain every trend in the data, but we did carry out a more detailed analysis for questions 14, 15 and 16 and discovered that the most revealing trend was for those students who are unaware of price differences and do not use Lug-a-Mugs. The result was that 66% of this group of students indicated that being aware of the price difference would influence their decision to use a Lug-a-Mug.

QUESTION 17

For this question we are considering all surveys as one group since this question aimed to determine a general idea of how much students would be willing to pay for a Lug-a-Mug. The results are as follows:

  1. $0 15%
  2. $2 38%
  3. $4 29%
  4. $6 14%
  5. $8 1%
  6. $10 3%

As can bee seen most students would be willing to pay 2-4 dollars.