The following is a brief description of how the surveys were conducted.  It was determined that the ideal sample size for the survey would have been 384 people.  This would have given us a confidence level of 95% and a margin of error of five percent. Due to costs and time constraints a pilot survey was more feasible. Our sample size of the survey was 260.

The survey data was collected by "accidental sampling".  Accidental sampling refers to the random choosing of passerby's based on a particular location at a particular time.  The surveys were conducted for two weeks (excluding weekends) three times a day, (8-9 am, 12-1 pm, & 9-10 pm).
Each building on campus was surveyed once except for the common buildings (the SLC and DC) which were surveyed on a more frequent basis.  See table 1 in appendix.  For a copy of the survey see Appendix 1

Most of the survey data was collected in the winter days of March when some snow still completely covered the ground.  The temperature on most days was below 0 degrees Celsius or very close to it.  The surveyors approached students, introduced themselves and asked the student to participate on a voluntary basis in the Transportation Survey (for survey questions see Appendix). After all of the survey data was collected, it was then tallied and put into tables and charts. It was then possible to draw conclusions and make recommendations.

Interviews with various people from different departments at the University and from outside sources such as Kitchener Transit were required to supplement the data collected. This was necessary so as to determine the attitudes of the various departments and also to obtain information that could not be obtained from surveys or other secondary sources. A total of 5 interviewees were identified and contacted. A date, time and place for the interview was established at the convenience of the interviewee.
On average, interviews were informal in nature and lasted about 20 minutes.  The details of the interviews were recorded by taking notes and can be found in the results section.

Observations were carried out in four parking lots that were randomly selected by drawing out 4 lots randomly from a bag containing all the parking lot names . Observations were carried out at two times of the day i.e. morning (8:30 am and at 1:30 pm). In general the number of parking spots occupied was determined by walking through the designated parking lot and taking a quick count of the number of cars.  It must be remembered that the data recorded was just an estimate since cars were constantly entering or leaving the parking lot at any point in time.